Case Studies
Connect external data to LLMs, no matter the source.
Integrating Carbon's universal data connectors has been a game-changer for our business, enabling more personalized and engaging customer interactions by seamlessly integrating diverse data sources. This partnership has not only improved our AI chatbot capabilities but also saved us countless engineering hours and accelerated our go-to-market timeline.
Sangha Park
Product Manager
Sendbird
Challenge
As businesses increasingly rely on Sendbird’s AI chatbots for customer engagement, marketing, sales, and support, the need for robust data integrations becomes paramount. Sendbird sought a solution that would allow their AI chatbots to access and process unstructured data from diverse sources efficiently. This capability is crucial for tailoring customer interactions and delivering personalized experiences that align with each brand's unique tone and style.
Solution
Carbon's universal retrieval engine offered the perfect solution for Sendbird's needs. With over 25+ data connectors, Carbon enables seamless streaming of user data from any source to any destination. This integration allows Sendbird's AI chatbots to ingest, process, and utilize data from various platforms such as Google Drive, Notion, Confluence, Salesforce, and more.
Key features of the Carbon integration:
Diverse Data Sources: Carbon supports a wide range of data formats (PDF, DOCS, CSV) and sources (Google Drive, Notion, Salesforce), allowing Sendbird to train its chatbots on comprehensive datasets.
Security and Compliance: With SOC 2 Type II compliance and encryption at rest and in transit, Carbon ensures the highest level of data security for Sendbird’s enterprise customers.
Custom Syncs: Sendbird can set custom synchronization schedules for each connected data source, ensuring that the most up-to-date information is always available.
White Labeling: Carbon's white-labeling feature allows Sendbird to maintain its branding while leveraging powerful data integration capabilities.
By integrating Carbon's universal data connectors, Sendbird achieved significant improvements in its AI chatbot performance and operational savings:
Enhanced Personalization: With access to diverse data sources, Sendbird's AI chatbots can now provide more personalized responses to customer inquiries, enhancing the overall customer experience. The ability to ingest and process unstructured data from multiple platforms allows the chatbots to better understand customer context, leading to more relevant and engaging interactions.
Operational Savings: By leveraging Carbon's pre-built data connectors, Sendbird has saved hundreds of engineering hours that would have been spent on developing and maintaining custom integrations. The integration with Carbon has also significantly reduced the go-to-market timeline for new AI chatbot features, allowing Sendbird to quickly deploy and test new functionalities.
Scalability: Carbon's auto-scaling feature ensures that Sendbird's AI chatbots can handle increased demand without compromising performance, providing a seamless experience even during peak usage periods. The ability to integrate with various data sources allows Sendbird to adapt quickly to changing business needs, making it easier to scale operations as required.
The integration process was straightforward, thanks to Carbon's developer-friendly features. Sendbird utilized Carbon's unified API to streamline content management across all data sources. This setup enabled the AI chatbots to retrieve documents with relevant metadata efficiently.
Conclusion
Sendbird's partnership with Carbon has empowered businesses to create highly customized AI chatbots that enhance customer engagement across various platforms. By leveraging Carbon's universal data connectors, Sendbird has set a new standard for AI-driven customer service, offering unparalleled flexibility and efficiency in managing diverse data sources.
